About this content
The study analyzed the Instagram profile of the Mermãs Digitais Project, an initiative of the Federal Institute of Maranhão – Imperatriz Campus aimed at promoting female participation in STEAM fields. The methodology combined descriptive quantitative and qualitative approaches, using publication and account metrics as objects of analysis. The results indicated that the strategic use of Reels as a publishing format had a significant impact on post reach and engagement, and that entertainment posts generated greater follower engagement compared to other categories. Finally, insights were obtained about digital strategies for other similar initiatives.
Collection record
Authorship
Gabriel Vieira LimaYasmin Milhomem de OliveiraLailla Galeno da SilvaVinicius Schineider Januário VianaAricelma Costa IbiapinaThiago Paiva FreireSimone Azevedo Bandeira de Melo Aquino
- Publication
- Anais do XVIII WIT (SBC)
- Year
- 2024